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THE CHALLENGE

The Scholer family needed a name, full brand development, go-to-market plan, and grand opening strategy for their original concept, all in under 6 months.

THE APPROACH

OSLA executed research-driven name development, creative, branding, website, signage, social strategy, original video production, and a comprehensive PR launch. The Facebook page was launched ahead of opening, helping to generate early buzz and engage the community.

THE OUTCOME

Quickly established as a local favorite before the doors officially opened.

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