Doc’s Porchside
THE CHALLENGE The Scholer family needed a name, full brand development, go-to-market plan, and grand opening strategy for their original…
THE CHALLENGE
Lang Realty transitioned their website from a legacy PHP platform to WordPress. This high-risk migration involved thousands of pages and threatened site-wide traffic and rankings due to URL restructuring, template changes, and metadata issues.
THE APPROACH
OSLA executed a structured, data-driven approach to manage the transition: a pre-migration audit, mapping over 1,000 legacy URLs, technical SEO fixes, schema markup integration, expanded content for better topical authority, question-and-answer structures to increase visibility in AI-driven search results, and proactive ongoing monitoring.
THE OUTCOME
Despite initial disruptions, the migration served as a catalyst for growth, resulting in improved visibility, traffic quality, and lead generation.
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