Doc’s Porchside
THE CHALLENGE
The Scholer family needed a name, full brand development, go-to-market plan, and grand opening strategy for their original concept, all in under 6 months.
THE APPROACH
OSLA executed research-driven name development, creative, branding, website, signage, social strategy, original video production, and a comprehensive PR launch. The Facebook page was launched ahead of opening, helping to generate early buzz and engage the community.
THE OUTCOME
Quickly established as a local favorite before the doors officially opened.
Grycon
THE CHALLENGE
A leading construction management firm in Broward County needed brand prominence in South Florida’s competitive construction sector, starting from minimal name recognition.
THE APPROACH
OSLA created a comprehensive visual overhaul, including the logo, Griffin icon, tagline, color palette, signage, and branded apparel. Integrated marketing implemented across digital and traditional channels with video, website revamp, and social engagement.
THE OUTCOME
Grycon became a recognized name in the regional construction landscape, with a foundation for sustained growth.
Lang Realty
THE CHALLENGE
Lang Realty transitioned their website from a legacy PHP platform to WordPress. This high-risk migration involved thousands of pages and threatened site-wide traffic and rankings due to URL restructuring, template changes, and metadata issues.
THE APPROACH
OSLA executed a structured, data-driven approach to manage the transition: a pre-migration audit, mapping over 1,000 legacy URLs, technical SEO fixes, schema markup integration, expanded content for better topical authority, question-and-answer structures to increase visibility in AI-driven search results, and proactive ongoing monitoring.
THE OUTCOME
Despite initial disruptions, the migration served as a catalyst for growth, resulting in improved visibility, traffic quality, and lead generation.
Tandem Health SC
THE CHALLENGE
Tandem Health needed to increase awareness of its services across the community while effectively reaching key healthcare decision-makers across multiple age groups. With a broad audience spanning families, working professionals, and older adults, the challenge was maximizing visibility while maintaining strong performance and driving meaningful engagement.
THE APPROACH
OSLA developed a targeted, data-driven paid social strategy focused on audience segmentation and performance optimization. Campaigns were tailored by age group to align messaging with healthcare needs, while continuously optimizing toward the highest-performing audiences. Ongoing monitoring of impressions, reach, and engagement allowed for real-time adjustments to improve overall campaign performance.
THE OUTCOMES
Campaign successfully expanded awareness, improved performance, and identified key high-performing audiences to guide future healthcare marketing efforts.
Hatfield Heating and Air
THE CHALLENGE
Hatfield Heating & Air needed to increase visibility, drive qualified traffic, and convert local homeowners into service calls and leads in a competitive home services market. The goal was not only to grow traffic but also to generate measurable actions, such as phone calls and form submissions.
THE APPROACH
OSLA implemented a data-driven strategy across paid and organic channels, focusing on search visibility, high-intent traffic, and conversion optimization. Campaigns were targeted toward key homeowner demographics, with ongoing performance monitoring to improve results and maximize lead generation.
THE OUTCOMES
The strategy drove significant growth in traffic, engagement, and conversions across channels.
Palmetto Shooting Complex
THE CHALLENGE
Palmetto Shooting Complex sought to increase walk-in traffic (a highly profitable revenue stream) after a decline following COVID-19. However, its location outside central towns like Augusta and Aiken created visibility challenges, especially for newcomers to the CSRA, who were largely unaware of its presence. We were tasked with increasing visibility and brand awareness through their organic social media channel.
THE APPROACH
OSLA focused on a strategic organic social media approach designed to build awareness and engagement. Content centered on showcasing the facility, clearly communicating its location, and highlighting its accessibility to walk-in visitors. Emphasis was placed on availability of lessons and experiences for all skill levels, helping to position the complex as both approachable and inclusive for new and returning shooters alike.
THE OUTCOMES
Significant improvement in awareness and audience engagement, helping to reintroduce the facility to the surrounding community and beyond.